Today we live through a time when we are the product be it in business or in the job market or in the society. Social Media has given a whole new push to the concept of Personal Branding. Even if you don’t plan to do anything with it, building your Personal Brand around what you love to do is a good pursuit in my personal opinion.
The Personal Branding landscape has changed a long since I first heard it probably in the 2000 when I was working in Dubai. A customer of mine who was the Financial Advisor for a large Automobile company put the idea in me. I had this habit of having long conversations with customers. I was pretty young and that was in a way my learning process.
This gentleman told me that he had registered a domain with his full name. As I listened he explained to me that in the future we will need a way to be recognized by our name beyond people we really know. That day back in office I went ahead and registered this domain vinodnarayan.com.
I did not do anything on that for a long till I started blogging, first on blogspot and then over time moved on to wordpress and did the domain mapping. After which the Social media came and slowly I started appearing there.
A few years before I also realized that when someone types my name on Google this blog appears. That is if I keep updating, if not it can change.
That said today it is not just about a domain and blogging, it is also being a subject matter expert (SME) in the area that you work or pursue to work on and using all available platforms to do the same. Have a plan, iterate and be honest and truthful and transparent.
Accept what you don’t know and also acknowledge when you make a mistake. You are a learner first and then a branding person. At least that is my philosophy and I am not a brand creator. But I think it is our duty and responsibility to talk about ourselves and what we can offer and contribute along with out duty to listen to others.
A while back I had also created a micro course on personal branding. Click to Malayalam Course on Personal Branding