I am not an Ad guy, but like many consumers I am a recipient of advertisements and how the brands try to reach me. That is if I fall into their target profiles. Taking Fascinate to read had two reasons for me, one to understand how Advertisement fuels Brand creation and second how as a consumer I am being targeted by Brands. Sally Hogshead is … Continue reading Fascinate – How to Make your Brand Impossible to Resist By Sally Hogshead