Interesting to note someone say that there is an Indian way to things and that it is very similar to the ways in other places, but built from the myth and believes in India.
People visiting India both for fun and business both have seen the diversity from cultural traits with which they could never relate properly to mannerisms, accent and attire, that make them more at home.
My take is they find it tough to put one face to the India they see and this presentation and a slighter dive into the Mythology will help them understand the land, the culture and the people better.
Finally its all about stories, if you can relate to the stories of a land, you can relate to the people of the land. Or else you are just seeing a fabricated caricature of the underlying soul
This Talk not available for Embedding but can watch it here Devdutt Pattanaik TED Talk