It is all about the Data

There was a time when Marketing based on a lot of research and many times when the final arrow was shot it was done a lot of guts and faith, but that has changed in the recent times. Now Marketing in any company depends tremendously on data received from online properties. Though there is a catch that you might get dumped with so much data, … Continue reading It is all about the Data

SocialCRM in 2012

Let us admit Social CRM for many companies is about how well they can sell more which might not be the correct thing given the potential of Social Media to enhance your business. Yes Profits and revenue are important but they don’t happen without customers and that means customers who are happy with you. Take a step back and get yourself out of the upsell-crosssell … Continue reading SocialCRM in 2012

Transparency among Software Teams

Transparency is so important when you work in teams. It helps in building a connection between team members. Transparency will also bring the abilities and inabilities to light. But if the team has been formed with a common goal in mind then team members help each other to succeed. Now transparency without the urge to succeed or the commitment to progress is the end of … Continue reading Transparency among Software Teams