Using Social Media in Product Development

The Social Media and Social Networks are changing the way people work. In a Software product development scenario Social media can deliver some very interesting value propositions. We call it the Social Feature BOX. This addresses a key element in product development mainly Prioritizing Feature lists. This is a process to convert the noise in the…

The Market Readiness Philosophy

Market Readiness is important because that’s what makes business sense and that is the thing if overlooked can adversely effect your product’s marketability Market Readiness is not about Marketing your product but shaping your product to be Marketable. Thousands of products are being developed in parallel across the world addressing specific niches the product owners…

Transparency among Software Teams

Transparency is so important when you work in teams. It helps in building a connection between team members. Transparency will also bring the abilities and inabilities to light. But if the team has been formed with a common goal in mind then team members help each other to succeed. Now transparency without the urge to…

Role of a salesman in Product development

Sales people are not often seen in product development meeting, they enter when the product is ready to be sold. But many would agree that the sales acumen of the people involved in various levels of product development tremendously contribute to the final success of the product. Then why is a sales guy not involved in…