Product Management

The Market Readiness Philosophy

Market Readiness is important because that’s what makes business sense and that is the thing if overlooked can adversely effect your product’s marketability Market Readiness is not about Marketing your product but shaping your product to be Marketable. Thousands of products are being developed in parallel across the world addressing specific niches the product owners […]


Role of a salesman in Product development

Sales people are not often seen in product development meeting, they enter when the product is ready to be sold. But many would agree that the sales acumen of the people involved in various levels of product development tremendously contribute to the final success of the product. Then why is a sales guy not involved in […]