I created my first Video and uploaded it on YouTube on July 1st 2016. It has been 7 years. Over the years I used that medium to express myself personally, professionally and socially.

It has given me a seat in places I did not eveb think I would get a pass to enter. Content Creation has connected me with people I never knew and even with people I had only read about. It has been an enriching 7 years.

But I took a wrong turn two years back. I decided to create multiple channels for each niche and started scaling my content creation. Without really being ready for it. There is a limit to what one person can do alone.

It was interesting initially but then it got overwhelming. I kept creating content and got sucked into it again and again. It became like a thread mill that will not stop.

And finally I started seeing a decline in my interest in making videos. Subscribers increased but my interest declined. I was reaching the end.

I woke up yesterday with this strong urge to delete all my channels and remove my content creation cap once and for all. But even in that moment I knew that when I am having an avalanche of negative thoughts I should not make any decisions. And I need to ask for help.

The person who knows me best with all my vulnerabilities and idiosyncrasies is my partner Usha and I decided to speak to her. I told here what was in my mind and what was bothering me and what I am thinking of doing. she told me two things and it made a lot of sense.

Point-1
“The 500K audience base that you have built across the platforms reads, watches and listens to what you create. This is a privilege many people out there would love to have. If you delete it and quit, it is of no use to anyone in this world. So instead, think of all that you can do for this Audience. What value can you provide to people who have subscribed to you.”

Point-2
“You should scale down immediately from all channels and just focus on one. You are not ready to scale yet. You were not scaling but merely spread thin and these are two different things. You can think of scaling later. You need to be sustainable in order to not lose interest. What is the point in scaling if you lose the real joy of creating”

Now I am in a Scaling Down Zone as a Content creator and recalibrating so I can continue the journey. Thanks Usha !

Pic Courtesy (Victor Freitas on Unsplash)