Rushdie, Freedom and Jaipur Lit Festival

When Salman Rushdie decided to pull out of the Jaipur Literary festival, seems like it shattered many hearts with people calling the action cowardly (even calling him a coward) and many telling that it is sad and it should not have happened. But is that really true? While it is true that the Government did not have the balls to tell the damn extremists to … Continue reading Rushdie, Freedom and Jaipur Lit Festival

Google Reader is a Savior

There is so much information out there that you will not be information starved that easily. But it is important that you put yourself into a restrictive information diet to ensure that you feed yourself with healthy information that can build your thoughts. But the big question is with just a few hours and so much information online how do you manage your time? I … Continue reading Google Reader is a Savior

Your Profit is your Responsibility

Years ago when I used to sell computer PCs and we were attending a tradeshow. A potential prospect came up and asked me “What is your warranty terms?” and I replied “We give you three years warranty.” The prospect was not happy, but instead of leaving the booth he stuck around there. He then pointed to a nearby computer booth and said “They give a … Continue reading Your Profit is your Responsibility

Split Personalities in Social Media

The other day a thought occurred. If someone with a split personality (Very acute as shown in thriller movies, though I am not sure if the extend of fiction in the movies are far from reality) uses social media tools like Facebook and Twitter would he or she remember the passwords of a profile created by one personality? Or would they create a new profiles for … Continue reading Split Personalities in Social Media

It is all about the Data

There was a time when Marketing based on a lot of research and many times when the final arrow was shot it was done a lot of guts and faith, but that has changed in the recent times. Now Marketing in any company depends tremendously on data received from online properties. Though there is a catch that you might get dumped with so much data, … Continue reading It is all about the Data