8 Step Social Media Marketing

With all the Buzz about search engine and social media marketing. With the thousands of dollars spend on generating leads, one often keeps wondering what would be their right marketing model so as to generate maximum leads. Your model is directly linked to the money you have to spend, but you can also have a marketing model if you don’t have a lot of money. … Continue reading 8 Step Social Media Marketing

Role of a salesman in Product development

Sales people are not often seen in product development meeting, they enter when the product is ready to be sold. But many would agree that the sales acumen of the people involved in various levels of product development tremendously contribute to the final success of the product. Then why is a sales guy not involved in a product journey from the very start? The answer is … Continue reading Role of a salesman in Product development

Two Documentaries – One Experiment

This was not a predefined experiment, it so happened that when some time and two good Documentary themes came together the after effects of watching them turned out to be an experiment, the experience of which my mind relishes even now. The two documentaries are interesting but not necessarily identical. But watching them back to back is what made all the difference.  When you watch … Continue reading Two Documentaries – One Experiment

A Must Read – I can’t keep my own secrets

When Hemmingway was challenged to write a Novel in six words, he wrote “For Sale: Baby Shoes, Never Worn.” People found that so little words could bring with them so amazing and interesting a story that writing short became an art by itself. Not many books come by that encompasses the sentiments and feelings of an entire generation. But here is one that is so … Continue reading A Must Read – I can’t keep my own secrets

Kiran Bir Sethi at TED

Happen to see an excellent talk by Kiran Bir Sethi, at TED.com. She is the founder of Riverside Schools in Ahmadabad Its so true that we often forget what we can learn from kids as we are always busy teaching them to be like us. The fact that our life was shaped by the child in us reinstates that we can learn now from the … Continue reading Kiran Bir Sethi at TED