Tag: NetLife

Opinions

Using Social Media in Product Development

The Social Media and Social Networks are changing the way people work. In a Software product development scenario Social media can deliver some very interesting value propositions. We call it the Social Feature BOX. This addresses a key element in product development mainly Prioritizing Feature lists. This is a process to convert the noise in the social media to actionable information through the use of some … Continue reading Using Social Media in Product Development

Unknown's avatarvinodnarayanLeave a comment
Management, Marketing, Tech & Marketing, Technology

No Social Media Experts – Only researchers

Who is a Social Media expert? One who has written books, or someone who has been making money using Social Media, or someone who consults small and large corporations on implementing social media strategies, or would it be some one who gives talks on Social Media. May be all of them, may be none of them.

In my opinion, I believe there are no experts. This is too young a field to claim expertise on, not yet in my view. But as I have seen it grow I understand that it has become an integral part of life, so important that many would relate the phenomenon to other basic needs like walking, thinking, talking, seeing and more.

There are of course countless books being written on social media, and the interesting fact is that every new book has its relevance and I still feel it is difficult to claim to be an expert in the field. And this is why…

Unknown's avatarvinodnarayanLeave a comment
Management, Marketing, Tech & Marketing, Technology

SocialCRM in 2012

Let us admit Social CRM for many companies is about how well they can sell more which might not be the correct thing given the potential of Social Media to enhance your business. Yes Profits and revenue are important but they don’t happen without customers and that means customers who are happy with you. Take a step back and get yourself out of the upsell-crosssell … Continue reading SocialCRM in 2012

Unknown's avatarvinodnarayanLeave a comment
NetLife, Tech & Marketing, Technology

Facebook Timeline – From a single wall to a Real Home

Facebook Timeline could mean a lot of things for many but for me it means that Facebook is taking a step to ensure that every person on Facebook has a Personalized Web Page that they can show off. It is moving the common user from a simple single wall to a real home. From the early days when making a Website used to be rocket … Continue reading Facebook Timeline – From a single wall to a Real Home

Unknown's avatarvinodnarayanLeave a comment
Marketing, NetLife, Tech & Marketing, Technology

Can low Twitter Following Make business sense?

The Answer is Yes…..

More twitter followers need not mean more Popular, though many wish to think the other way. We are not talking about celebrities, but the typical you and me who are known only to a few of our friends and their friends and now may be to a few hundreds, thanks to the arrival of the Social Media.

If you have thousands of followers and a 5% of the same number as the ones you are following, you are kind of popular. If you have thousands of almost equal number of followers and following, you are just shaking hands with a lot of folks without looking at their faces.

Continue reading “Can low Twitter Following Make business sense?”

Unknown's avatarvinodnarayanLeave a comment