Split Personalities in Social Media

The other day a thought occurred. If someone with a split personality (Very acute as shown in thriller movies, though I am not sure if the extend of fiction in the movies are far from reality) uses social media tools like Facebook and Twitter would he or she remember the passwords of a profile created by one personality? Or would they create a new profiles for … Continue reading Split Personalities in Social Media

It is all about the Data

There was a time when Marketing based on a lot of research and many times when the final arrow was shot it was done a lot of guts and faith, but that has changed in the recent times. Now Marketing in any company depends tremendously on data received from online properties. Though there is a catch that you might get dumped with so much data, … Continue reading It is all about the Data

Their Cries

Their Cries Silence the church bells Stop the temple hymns Interrupt the call for prayers Their Cries Get louder when you ignore Do you know who they are? You should… Because they are our children Killed and Orphaned in the bloody timelines of history When religions, politics & power clash with one another in useless ideological struggles Their Cries We can never escape from them … Continue reading Their Cries

What are Million Dollar Questions?

When I asked someone what a million dollar question was he just shrugged and said questions don’t have a value, it is the answers that carry the value. He was at the same time right and wrong. ‘Right’ because the answer is what ultimately bears the reasoning for the question’s existence. ‘Wrong’ because to get valuable answers you have to ask essential and valuable questions. … Continue reading What are Million Dollar Questions?

SocialCRM in 2012

Let us admit Social CRM for many companies is about how well they can sell more which might not be the correct thing given the potential of Social Media to enhance your business. Yes Profits and revenue are important but they don’t happen without customers and that means customers who are happy with you. Take a step back and get yourself out of the upsell-crosssell … Continue reading SocialCRM in 2012