The Market Readiness Philosophy

Market Readiness is important because that’s what makes business sense and that is the thing if overlooked can adversely effect your product’s marketability Market Readiness is not about Marketing your product but shaping your product to be Marketable. Thousands of products are being developed in parallel across the world addressing specific niches the product owners have envisioned. Not all reach to the Market, and even … Continue reading The Market Readiness Philosophy

No Social Media Experts – Only researchers

Who is a Social Media expert? One who has written books, or someone who has been making money using Social Media, or someone who consults small and large corporations on implementing social media strategies, or would it be some one who gives talks on Social Media. May be all of them, may be none of them.

In my opinion, I believe there are no experts. This is too young a field to claim expertise on, not yet in my view. But as I have seen it grow I understand that it has become an integral part of life, so important that many would relate the phenomenon to other basic needs like walking, thinking, talking, seeing and more.

There are of course countless books being written on social media, and the interesting fact is that every new book has its relevance and I still feel it is difficult to claim to be an expert in the field. And this is why…

Tim Ferriss and his Four Hour WorkWeek

Tim Ferriss if anyone does not know wrote the #1 Best Seller 4Hour Work Week. He also has a lot of things like Tango, Kick boxing and similar things that he has championship titles on. He is the guy who coined the phrase Lifestyle Design. An acclaimed speaker and motivator and inspiration for a lot of people. I heard about him a few years back … Continue reading Tim Ferriss and his Four Hour WorkWeek

Can low Twitter Following Make business sense?

The Answer is Yes…..

More twitter followers need not mean more Popular, though many wish to think the other way. We are not talking about celebrities, but the typical you and me who are known only to a few of our friends and their friends and now may be to a few hundreds, thanks to the arrival of the Social Media.

If you have thousands of followers and a 5% of the same number as the ones you are following, you are kind of popular. If you have thousands of almost equal number of followers and following, you are just shaking hands with a lot of folks without looking at their faces.

Continue reading “Can low Twitter Following Make business sense?”

Business Relationships in Social Media

Social Media is a great place for personal connections, and can be even more powerful as a business connection point. But if not properly managed and monitored, you can end up spending much more time than you intent to and be carried away in the maze, not able to give proper business justification for the same Formulating a plan and deciding where all to connect … Continue reading Business Relationships in Social Media

Social Media Relationships

Social Media Relationships will influence the relation building process across businesses with much vigor than it happens now. While the majority of the Social media space is being used by personal choice, the time is not far when people start using it for strategic business needs. Sales is an evident beneficiary for this, so will support, account management and all other CRM, PRM and other RM … Continue reading Social Media Relationships