What’s your content Lifecycle?

I hate to say it but sometimes you think the content you created on web should live on…well theoretically it does…you will know it if you did a tweet that you thought you should not have and it became popular (or unpopular) then you will know content lives on… But that is not my point…people consider content…their content very personal…they think that their content will … Continue reading What’s your content Lifecycle?

Offshore Outsourcing and Market Readiness

‘Market Receptiveness’ is the key to success when your software product evolution is influenced a good deal by what the Market demands. It is a mix of budget cuts and lack of time that eventually put product owners in the hot seat when nearing their release date. The realization often comes too late costing companies one the most feared business catastrophe “Missed Opportunities”. Offshore Outsourcing … Continue reading Offshore Outsourcing and Market Readiness

Are We Market Ready Yet?

An interesting analogy struck me yesterday as I was watching the movie “Are we there yet?” Product Stakeholders during a software product life cycle can become more like the kids in the movie who sit in the back seat and keep asking the question  “Are we there yet?” A product development group is much like a car into which all the responsible roles put in … Continue reading Are We Market Ready Yet?

The Market Readiness Philosophy

Market Readiness is important because that’s what makes business sense and that is the thing if overlooked can adversely effect your product’s marketability Market Readiness is not about Marketing your product but shaping your product to be Marketable. Thousands of products are being developed in parallel across the world addressing specific niches the product owners have envisioned. Not all reach to the Market, and even … Continue reading The Market Readiness Philosophy

The content Mess….Get cleaned up

I hate to say this but some point or other in your life be it personal or professional you will get into a content mess… before you start thinking how I came to know about your study where you have all those books and magazines from five years ago on the shelf some tending to fall on to the floor…let me caution you….you will keep … Continue reading The content Mess….Get cleaned up

Marissa Mayer Joins Yahoo as CEO…and I wonder where I use Yahoo

It is big news in the Valley…Marissa Mayer will now head Yahoo…. As that news hits the headlines and everyone tweeting about it, I was trying to see what I use Yahoo for. I was an active Yahoo email user and search user earlier but not any more…. No I do have an email that I use to mainly track consulting opportunities…but my personal email … Continue reading Marissa Mayer Joins Yahoo as CEO…and I wonder where I use Yahoo

Have you thought about content migration?

Change is part of life…and when you are talking about business systems then change is inevitable because your business grows and so does new versions of software get released…in some cases you are forced to upgrade and in some case you might need a total over haul. When it comes to content management systems…over the past few years we have seen more of changes as … Continue reading Have you thought about content migration?

No Social Media Experts – Only researchers

Who is a Social Media expert? One who has written books, or someone who has been making money using Social Media, or someone who consults small and large corporations on implementing social media strategies, or would it be some one who gives talks on Social Media. May be all of them, may be none of them.

In my opinion, I believe there are no experts. This is too young a field to claim expertise on, not yet in my view. But as I have seen it grow I understand that it has become an integral part of life, so important that many would relate the phenomenon to other basic needs like walking, thinking, talking, seeing and more.

There are of course countless books being written on social media, and the interesting fact is that every new book has its relevance and I still feel it is difficult to claim to be an expert in the field. And this is why…

Google Reader is a Savior

There is so much information out there that you will not be information starved that easily. But it is important that you put yourself into a restrictive information diet to ensure that you feed yourself with healthy information that can build your thoughts. But the big question is with just a few hours and so much information online how do you manage your time? I … Continue reading Google Reader is a Savior

It is all about the Data

There was a time when Marketing based on a lot of research and many times when the final arrow was shot it was done a lot of guts and faith, but that has changed in the recent times. Now Marketing in any company depends tremendously on data received from online properties. Though there is a catch that you might get dumped with so much data, … Continue reading It is all about the Data