Using Social Media in Product Development

The Social Media and Social Networks are changing the way people work. In a Software product development scenario Social media can deliver some very interesting value propositions. We call it the Social Feature BOX. This addresses a key element in product development mainly Prioritizing Feature lists. This is a process to convert the noise in the social media to actionable information through the use of some … Continue reading Using Social Media in Product Development

Offshore Outsourcing and Market Readiness

‘Market Receptiveness’ is the key to success when your software product evolution is influenced a good deal by what the Market demands. It is a mix of budget cuts and lack of time that eventually put product owners in the hot seat when nearing their release date. The realization often comes too late costing companies one the most feared business catastrophe “Missed Opportunities”. Offshore Outsourcing … Continue reading Offshore Outsourcing and Market Readiness

Are We Market Ready Yet?

An interesting analogy struck me yesterday as I was watching the movie “Are we there yet?” Product Stakeholders during a software product life cycle can become more like the kids in the movie who sit in the back seat and keep asking the question  “Are we there yet?” A product development group is much like a car into which all the responsible roles put in … Continue reading Are We Market Ready Yet?

The Market Readiness Philosophy

Market Readiness is important because that’s what makes business sense and that is the thing if overlooked can adversely effect your product’s marketability Market Readiness is not about Marketing your product but shaping your product to be Marketable. Thousands of products are being developed in parallel across the world addressing specific niches the product owners have envisioned. Not all reach to the Market, and even … Continue reading The Market Readiness Philosophy

No Social Media Experts – Only researchers

Who is a Social Media expert? One who has written books, or someone who has been making money using Social Media, or someone who consults small and large corporations on implementing social media strategies, or would it be some one who gives talks on Social Media. May be all of them, may be none of them.

In my opinion, I believe there are no experts. This is too young a field to claim expertise on, not yet in my view. But as I have seen it grow I understand that it has become an integral part of life, so important that many would relate the phenomenon to other basic needs like walking, thinking, talking, seeing and more.

There are of course countless books being written on social media, and the interesting fact is that every new book has its relevance and I still feel it is difficult to claim to be an expert in the field. And this is why…

Y-Combinator accepts more ideas than ever before

If you are an aspiring product guy, with an idea and think you could be the next big thing on the web, you would not have missed this recent news. The popular incubator set up Y Combinator recently invited 60+ teams to participate in its programs or in other words Y-Combinator found that 60 odd ideas and of course their teams are worth giving a … Continue reading Y-Combinator accepts more ideas than ever before

Lady Gaga enters Farmville with Gagaville

I have never played Farmville, I know that hurts for some; but have seen people get obsessed with it and never got inspired with it. I even once wrote an article that Farmville should be played by prisoners, but this story really opened my eyes. No I am not starting to play Farmville, but I am amazed by the possibilities this news can open up. … Continue reading Lady Gaga enters Farmville with Gagaville

Accessibility is all about Equality in the opportunities to live

Accessibility; how many who don’t have a disability often really think about this aspect of life. Especially when you don’t get parking and you see this sign, it is not allways a great feeling. I am not saying that people are insensitive; it is just a human nature that we see things the way it affects us and not really always look deep into what … Continue reading Accessibility is all about Equality in the opportunities to live